Style + Beauty

CoverGirl Lash Blast Just Introduced a New Lash-Conditioning Formula

CoverGirl Lash Blast is perhaps the most iconic mascara ever invented. The drugstore find has long been praised for its ability to lengthen the look of your lashes without clumping. And today, the brand introduced a new member of the Lash Blast family, Lash Blast Clean.

Just like the beloved Lash Blast Volume Mascara, the new CoverGirl Lash Blast Clean ($8) promises to deliver up to 10 times more volume than your natural lashes. It aims to be smudge-proof, clump-proof, wear-proof to last you all day long. It’s got the same brush as the original version, which Ginger King, a New Jersey-based cosmetic chemist, explains makes a huge impact on the application.

“The biggest factor in how a mascara goes on is the brush,” says King. “There are so many versions: tree shape brushes, spiral brushes, hollow brushes, rubber brushes, and the list goes on. The brush determines if a mascara can give ‘separation’ or ‘add more volume’ by giving more deposition of the product or by lengthening or stretching out the polymer more.”

The big difference is the formula. Lash Blast Clean omits ingredients like parabens, sulfates, talc, and mineral oil while adding ingredients like argan and marula oil. Clementina Richardson, celebrity lash expert and founder of Envious Lashessays that argan oil is good for your lashes because it smoothes and conditions your lashes, which can help them to grow longer.

CoverGirl Lash Blast is available in four shades—pitch black, very black, black, and black-brown—allowing you to pick the best color to complement your hair color, skin tone, and makeup looks.

Aiming to be more sustainable, the packaging is made from 80 percent recycled paper from well-managed forests certified by the Forest Stewardship Council. The brans is also Leaping Bunny Approved, meaning it doesn’t test on animals and is cruelty-free.

The post  CoverGirl Lash Blast Just Introduced a New Lash-Conditioning Formula  appeared first on Well + Good.  See the full story on Well + Good.

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